MPS reveals new vision and logo in virtual Grand Prix of Performance event

Over 300 participants joined the launch of ‘Connect to Grow’

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Over 300 participants from more than 20 countries around the world attended the MPS Grand Prix of Performance, the first virtual event hosted by MPS held June 10, 2021. Revealed during the event was MPS’ new logo and brand promise: Connect to Grow.

MPS shared their expertise in connectivity that uses unbiased data and in-depth advice to improve quality, performance, and total cost of ownership (TCO) of the printing press.

“Our main objective of the Grand Prix of Performance event was to show label and packaging printers how to get their productivity higher, losses lower, and be far more flexible,” said Atze Bosma, CEO of MPS. “We also wanted to communicate how MPS is committed to continuous performance improvements so that we can help our customers stay ahead. I am extremely pleased to hear the positive feedback from participants after the event, confirming our objective was successfully met.”

Grand Prix Of Performance Event Started By Atze Bosma CEO Of MPSGrand Prix of Performance virtual event started by Atze Bosma, CEO of MPS

Connect to Grow:New MPS logo and branding revealed

With their new brand promise – Connect to Grow – MPS looks beyond the machine together through intensive cooperation with its customers to address all aspects involving the printing press, to help them achieve the best performance and maximum return from their MPS machine.

A new logo, brand identity, and a new ‘MPSConnect’ service that ties in with the Connect to Grow vision was revealed during the event. A new website is also in development with preliminary pages available to view at

MPS Logo2021 RGB

8-hour Live Performance Challenge

To practise what MPS preaches in their new vision, the company turned their Technology & Expertise Center into a real 8-hour label production plant running jobs provided by Dutch printing houses Eshuis, GT-Etiketten & Labels and EDNN. Introduced was MPSConnect, to show how data from the entire production was collected and transformed into informative insights.

Atze Bosma: “It was really important to us to show a real production environment, with real challenges. Not a perfectly prepared demonstration, but the real deal, where real mistakes are made by real people. We’ve honestly shown what needed improvement, by the fact-based data coming directly from the printing press.”

Performance Challenge Update With Mpsconnect Dashboard
Performance Challenge update with MPSConnect Dashboard

Hans Poortinga, Global Manager Technology and Expertise Centres and Eric Hoendervangers, co-founder of MPS shared live updates of real production data with participants throughout the event. Shown was exactly what was happening with the printing press including speed, job change-over time, downtime, waste, total production, and more insights. All the data was displayed in meaningful significant figures from hours down to minutes.

8 Hour Live Performance Challenge With Commercial Customer Print Jobs
8 Hour Live Performance Challenge with Commercial Customer Print Jobs

Poortinga said: “With total production of 36,054 meters, only 2,599 linear meters was total waste - around 7%, which is pretty low. But this 7% waste can be improved. With MPSConnect and the MPS performance team, we can lower the waste figure. It is an improvement process we offer.”

Expert talks and seminars

Illustrated by the Grand Prix theme, a special guest was invited to give an expert talk. Jan Lammers, a former Formula 1 driver and 24 Hours of Le Mans winner spoke about the strength of winning teams, his international racing experiences and pit stop technology. “To achieve a common goal, you first have to connect within your own team”.

Special Guest Jan Lammers A Former Formula 1 Driver And 24 Hours Of Le Mans WinnerSpecial Guest - Jan Lammers, a former Formula 1 driver and 24 Hours of Le Mans winner

To learn from other industries, MPS invited Koen Uyttenhove, Owner of ODYC Digital Innovation. Uyttenhove spoke about the successful use of IoT & data in the agricultural industry, and how connectivity is equally important for the printing industry.

In two sessions with four seminars, participants got tips and tricks on performance improvement from the MPS experts. Frank ten Broeke explained how to treat a change-over like an F1 pit stop; Hans Poortinga showed the effects of running higher speeds without affecting print quality; Atze Bosma demonstrated how to calculate TCO of the printing press; and Leopold der Nederlanden explained how to measure and reduce waste with best practices.

“All the tips and insights on performance improvement presented during the MPS Grand Prix event were shared to help printers increase their productivity. We really wanted to show the world how we are committed to Connect to Grow” Bosma concluded. “We thank everyone who attended and helped make this a successful virtual event for MPS.”

About MPS

As a reputable manufacturer of high quality and highly automated flexo, offset and hybrid printing presses in the label and packaging industry, MPS looks beyond the machine through intensive cooperation with its customers.

By connecting with MPS as your performance partner, you ensure the best in reliability and productivity from your printing press. Connect with our machines to create insights in productivity.

Connect with our service for maximum uptime. Connect with our specialists to create access to knowledge and expertise. 

This is how we evolve: connect to grow, together. 

MPS. Connect to Grow.