The state of Offset printing in the label & flexible packaging industry
Offset printing in the label and flexible packaging industry is relatively new, for mainly two reasons. First, label and flexible packaging printers print material in a range of sizes. For this reason, each printing press must have the capability to accept a range of repeat sizes. Traditionally, offset technology is not ideally suited to meet this requirement. Secondly, the label and flexible packaging industry requires many different print effects and integration when converting. Again, offset technology is not the most effective in providing this flexibility.
MPS addresses these two main considerations:
- Variable Repeat sizes: MPS offers sleeve technology on the offset press
- Print-effect flexibility: MPS offers a combination of technology in the printing press (offset-flexo-gravure-screen)
MPS is in regular contact with customers to understand their evolving print technology requirements, and develops innovative solutions to improve the printing process and customer experience